How we helped

1. Development of strategy and project plans to achieve increased sales of ads through private marketplaces and direct deals. 
2. Increased control and transparency throughout the ad monetization setup. 
3. Development of contractual frameworks and negotiation with ad monetization partners. 
4. Performance analysis and yield optimization. 
5. Identification of new partners to further grow ad revenue. 
6. Integration and improvement of adtech vendors adding more value to adstack. 
7. Daily support to teams and management involved with the operations of ad monetization.